“Here’s an opportunity to speak to a group!” she said.
“Where? How many people?”
“Um…four. One might be interested in your services.”
Nope, that’s too small. That’s not a speaking engagement. It’s a meeting with a client who’s not even qualified.
But what about other small opportunities? When you don’t meet in person?
Invited to speak on a new podcast?
The key here is, are they going to be around while? If so, you’ll be noticed. On my podcast, new listeners download old episodes all the time. That one listener could be the key to your next big opportunity.
Additionally, you can leverage a small podcast guest gig. The host will give you publicity. You’ll have news to share with your own audience – and you’ll be seen as more credible because you’re speaking on someone else’s stage.
Holding a webinar and just a few people show up?
You’ve got the recording to share as a lead magnet…and you’ve identified the most interested guests.
I used to say, “The show must go on” and hold webinars even for just a few listeners. Now I tend to cancel when registration is low. I’ll fiddle with the copy to get the right headline and usually will see an uptick in signups.
Continually appealing to small numbers but high dedication?
You might consider your positioning. You might be a caviar rather than a tuna salad. You can create higher-end offers, use fewer emails and social media messages, and get higher-quality graphics for your website and marketing materials.
I work with clients on these kinds of topics through the Strategic Intensive.
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