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Cathy Goodwin, Ph.D.

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Copywriting

May 8, 2022 By CathyG 6 Comments

Why Your Mother Is Not Your Copywriter

[Read more…] about Why Your Mother Is Not Your Copywriter

Filed Under: also in medium, Copywriting Tips Tagged With: Copywriting

February 11, 2022 By CathyG Leave a Comment

The most productive way to write your sales letter

Image by Alejandro Escamilla on Unsplash.
[Read more…] about The most productive way to write your sales letter

Filed Under: Copywriting Tips, Marketing Productivity, productivity, Professional Services Marketing Tagged With: Copywriting, productivity

December 29, 2021 By CathyG 2 Comments

How faking the personal touch will make your marketing less productive.

Photo by Wendy Aros Routman on Unsplash
[Read more…] about How faking the personal touch will make your marketing less productive.

Filed Under: Copywriting Tips Tagged With: Copywriting, Professional Services Marketing

November 23, 2021 By CathyG Leave a Comment

6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

[Read more…] about 6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

Filed Under: Copywriting Tips, Professional Services Marketing, Professional Services Marketing Tagged With: Copywriting

November 10, 2021 By CathyG Leave a Comment

Power Stories Are The New Power Words For Small Business Copywriting

[Read more…] about Power Stories Are The New Power Words For Small Business Copywriting

Filed Under: Brands and Branding, Copywriting Tips Tagged With: Copywriting

August 14, 2021 By CathyG Leave a Comment

Copywriting Tip: “The 2nd Biggest Myth About Writing Copy That Delivers Sales”

copywriting and online marketing
From Vlada Karpovich for Pexels.

[Read more…] about Copywriting Tip: “The 2nd Biggest Myth About Writing Copy That Delivers Sales”

Filed Under: Copywriting Tips, Professional Services Marketing Tagged With: Copywriting

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  • How to become more productive when you have to write a lot for your business
  • This is not the way to advertise for a copywriter
  • 3 signs you’re telling the right story for your business

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