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Cathy Goodwin, Ph.D.

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Copywriting

November 23, 2021 By CathyG

6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

[Read more…] about 6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

Filed Under: Copywriting Tips, Professional Services Marketing, Professional Services Marketing Tagged With: Copywriting

July 15, 2021 By CathyG

How To Tell A Personal Story Without Sacrificing Your Personal Brand

Photo by Sage Friedman on Usplash.
[Read more…] about How To Tell A Personal Story Without Sacrificing Your Personal Brand

Filed Under: Professional Services Marketing, storytelling Tagged With: Copywriting, Professional Services Marketing

July 12, 2021 By CathyG

A Surprising Copywriting Hack For Busy Professionals Who Need More Content Creation In Less Time

Photo by Yannick Pulver on Unsplash

[Read more…] about A Surprising Copywriting Hack For Busy Professionals Who Need More Content Creation In Less Time

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips Tagged With: Copywriting

June 8, 2021 By CathyG

5 Reasons NOT To Brand Yourself As A Maverick, Renegade Or Rebel (Even If You Are One)

storytelling for branding for small business by cathy goodwin
[Read more…] about 5 Reasons NOT To Brand Yourself As A Maverick, Renegade Or Rebel (Even If You Are One)

Filed Under: also in medium, Brands and Branding Tagged With: Copywriting

June 2, 2021 By CathyG

9 Surprising Ways Your Copywriter Adds Value To Your Business

hire-a-copywriter
[Read more…] about 9 Surprising Ways Your Copywriter Adds Value To Your Business

Filed Under: also in medium, Copywriting Tips Tagged With: Copywriting

June 1, 2021 By CathyG

Website Marketing: Think “sticky,” not “memorable”

websitemarketing
[Read more…] about Website Marketing: Think “sticky,” not “memorable”

Filed Under: also in medium, Copywriting Tips, Professional Services Marketing, website marketing Tagged With: Copywriting, internet marketing

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Recent Posts

  • How buying into the wrong story can harm your business, career, and life
  • Don’t listen to these stories when you’re seeking business advice.
  • Website Makeover Mistake: Starting Too Late

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