If you’re thinking of revising your website, my best and most important question is, “Does your website do what you want it to do?”
One very successful business coach sets. one objective for all her marketing: get people to sign up for a discovery call. Everything on her website says, “Join me on a call!”
Another business owner wants people to sign up for his membership site. He offers a 30-day free trial as an incentive.
Another business owner wants people to sign up for one of her ten paid courses.
All these business owners also include lead magnets to get people on their list. But they know exactly what they want their website to do.
Because they’re focused on specific outcomes, it’s easier for potential customers to figure out what they do, often bypassing the tricky “why” question.
Website Makeover Self-Test: Does Your Website Convert Clients?
- People frequently ask, “But what do you really do?” when they come to your website.
- You’re not sure your message reaches the audience you’d really like to connect with.
- You get good traffic to your website but your visitors don’t follow up with queries about becoming clients?
- Your website delivers pretty much the same message as your top competitors (so you don’t demonstrate why you’re different)
- People are surprised at how warm, friendly and competent you are (a sign your website presents you as cool, distant, and just like everyone else)
- Your site no longer reflects what you do
- Your visitors often say, “Wow – that is beautiful!” when they visit (but you want to hear, “Wow – you’re offering something I need!”)?
- You find yourself dreading the question, “Where can I find your website?”
- You’ve been putting “Website Makeover” on your To Do list for 3 months or more (because last time the process was a nightmare, or you just can’t bring yourself to write your About Page, or you’re not sure what belongs on each page … or you’re just too darn busy)?
If you answered “yes” to even one question, you may benefit a great deal from a website makeover. You would definitely benefit from a website review.
Generally, business owners who aren’t getting clients from the Internet often built their websites around design rather than copy. A professional design, with lots of white space, will be extremely critical, but it’s surprisingly easy to achieve without paying 4-figures for a super-pro. Generally, you rarely benefit from expensive bells and whistles, 4-figure logos, and catchy slogans.
And the single most important ingredient of success – write the copy before you develop your website. I’ve met all too many business owners who spent a small fortune on design, only to end up with a website that desperately needed copy. You can read my article here: http://mycopy.info/c1st
And you can sign up for this free website planning guide – 7 steps to a smooth makeover: http://mycopy.info/planweb
If you’d like me to review your website, click here. You’ll get a detailed review with suggestions you can implement immediately. And you can deduct this cost from a copywriting project if you’d like me to implement your website makeover.
If you’d like to skip the review and get started on a makeover within the next 30 days, click here to send a message. Let me know your deadline and budget.
And if you’d like to discover more ways to use storytelling in your business, download 17 Ways To Grow Your Business Through Storytelling.