Guest Post from Ian Brodie, a delightful British marketer (people listen to his calls just to hear the accent, which I think is Scots).
Show Don’t Tell
In [a previous] email I said, “When expert filmmakers or writers want you to know that the hero of their story is brave, honourable and trustworthy they don’t tell you they are, they show you. They open with a scene of the hero being brave, honourable and trustworthy”.In other words: show, don’t tell.
Shortly afterwards I had two live demonstrations of how NOT to do it. [Read more…] about Guest Post From Ian Brodie: Show, Don’t Tell