I might quibble about some of these ideas, as self-esteem has been questioned by contemporary psychological researchers. Nevertheless, when someone of Dan’s stature offers an article as a guest post, it’s worth paying attention. So here’s how to build your inner game so you can knock your profits right out of the ball park! [Read more…] about Copywriting Guru Dan Kennedy: Guest Post: “The Inner Game Of Building Your Business”
Guest Post from MichelePW: Here’s yet another indication that there’s no reason to spend hundreds (let alone thousands) of dollars on SEO specialists. In fact, these SEO experts can actually harm your rankings.
“I chose that word because it’s a good SEO keyword,” they say.
Ah. It may be a good SEO keyword but it’s certainly not a good people word.
But before I get too far down this path, let me give you all a little background info. SEO stands for Search Engine Optimization. What that means is you make your website and other online copy “search-engine friendly” so the search engines will rank you high for your chosen keywords. (Like on the first page when someone does a search for that keyword.) [Read more…] about Guest Post: Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings
This post from Christian Mickelsen struck a chord with me. I’ve gotten so frustrated with business coaches who say, “You have to be a 6-figure coach to coach someone to a 6 figure income and a 7-figure coach to coach someone to a 7-figure income.”
That’s SOMEtimes true, but not always. I’ve met people earning 6-figures and 7-figures who couldn’t coach a client out of a paper bag. And I’ve met struggling coaches who know how to make others shine even while their own light is buried under a bushel.
In my own case, my first website was a career site (and I still keep it going). I’ve always been too much of a maverick to survive corporate life, yet I’ve successfully coached many clients to manage their corporate careers.
Think about basketball. Hall of Famer Cynthia Cooper struggled as head coach of a WNBA team. Coaches Auriemma and Summitt were good players but nothing like the players they’ve coached to greatness.
So when you hire a coach, I recommend asking not, “How well have you done?” but, “What’s the story with your clients? I cover this point in my Quick Start Guide To Coach Marketing .
Here’s the guest post: [Read more…] about Guest Post: “Are You A Coach Hypocrite?” from Christian Mickelsen
Guest Post By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
Recently I was talking to some business coaches who said they had no use for fan pages. I was curious, since so many experienced Internet marketers are using them. Could they all be wrong? So I was pleased to see this article by my own copywriting mentor, Lorrie Morgan-Ferrero. And I recommend her recent guidebook on writing good copy, fast:
When we start out on FaceBook we usually start a “personal profile.” We find friends from high school, college, past jobs, relatives, neighbors…the list is endless of who turns up there.
Those of us who also use FaceBook as a business presence run into a problem with we reach the magic number of 5,000 friends. There is no limit to friends on a “fan page.” Those of us with lists of 20,000+ subscribers get a little cheated. [Read more…] about Guest Post: Why You Need A Facebook Fan Page
— A well known guest will draw traffic when you add his or her name to your landing page announcing the call. Blog posts with the guest’s name will be even more effective, as search engines pick them up. Tweets and Facebook posts will get attention from your guest’s own followers.
— Your interview adds value to your own list and your own followers will forward your messages about the call, especially if you have an unusual or interesting topic.
— When your guest is new to your audience, you’ll get kudos for introducing a new resource. Audiences like to listen to someone they’ve never heard before.
So … how do you make this happen?
(1) Get clear on the purpose of holding the teleseminar. Do you want to grow your list? Gain credibility? Make a recording you can repurpose later?
(2) Choose a guest whose topic will be a strong fit for your business strategy and your niche. For example, some business coaches find that their audiences are not interested in talks about spirituality or time management. A financial planner might interview a real estate agent, but a nutritionist would probably be a stretch.
(3) Make sure you and your guest are on the same page, as we tend to live in a shifting business world. For instance, I once invited a teleseminar guest based on a talk I’d heard her give a month earlier. She had moved on to a new direction in her business and didn’t want to revisit that topic. I had to decide if I wanted to invite her to talk about her current business … or if I needed to admit that we didn’t have a good match.
(4) Clear the Q&A format and content ahead of time. A well-prepared guest will have an interview kit all ready to go with suggested questions, a bio and promotional support. As the host, you have to decide whether you will work with the guest’s questions … or whether you want to ask your own to fit the audience’s needs. You need to clarify when you will take questions.
(5) Set up the logistics before the call.
– Who will create the landing page? (Typically the host – but some guests want to make their own.)
– What kind of platform will you use? Will you record the call (a standard requirement these days).
Teleseminar interviews offer a great opportunity to get exposure for yourself and gain credibility. What tips do you have for teleseminar guesting and hosting?
Here are some tips to invite a guest (and I’m happy to be your guest if we are a good fit!).
(1) What makes Egert or Elena a good choice for your business? Will Egbert attract sign-ups among your target market so you can grow your list? Will Elena give you credibility because you get to say, “I interviewed this famous person?” Will Egbert agree to publicize the event to his big list? Will Elena make an offer with an attractive affiliate commission?
We’ve all made this mistake: We’re so excited to get a famous person that we don’t ask this question. We also forget that sometimes our list would rather hear from someone new who may be less famous but more targeted to their needs.
(2) What’s in it for Egbert? Why would Elena want to be a guest on your teleseminar or blog talk radio show? Does your market buy their products? Have they written you commission checks (evidence that your audience likes their products)? Are they newcomers looking for exposure?
Tip: Make it easy. “I’ll do all the footwork. You can just appear.”
(3) Guests don’t like surprises. You set the rules. Do you want the guest to send questions? Or will you make up 10 questions and send them to Egbert for approval? Will you just turn the call over to Elena so she gives a presentation with no interruptions? Negotiate these opportunities *before* the guest appears.
(4) Send the guest a call-in number well before the appointed date. If you’re using a teleseminar system, make sure your guest is signed in as an administrator or host (systems use different terms). You need to be able hear Egbert even when all participants are muted.
(5) It’s a nice courtesy to send a thank you message afterward. Some people send hand written notes or send-out cards. Some guests will view this gesture as friendly but others will think it’s a little over the top.
What do YOU think? What’s been your experience as a host or guest? Click on the “Comment” link below to share your views.
(2) Guests rarely like surprises. Ask your guest, “Do you have a prepared list of questions you’d like me to ask? Or would you like me to create questions?”
What do you think – have you been a host? What was your experience?