Michael Stelzner came out with a new book called simply Launch. With his title, Michael follows the trend. One-word titles are “in.” Book publishers always follow what’s “in.” It used to be cats…now dogs have taken over.
But … Michael is not following any book marketing traditions. Instead he came up with a way to create buzz for his book – viral marketing. Here’s what he did.
— chose 50 top bloggers
— sent each top blogger 2 copies of his book
— invited each blogger to keep 1 copy and hold a contest to give away the other copy
What’s been interesting: Each top blogger has found a unique, creative way to hold a contest. My favorite: Denise Wakeman asks us to identify a superstar in our field who we’d like to interview. Others have gone for the tried and true, such as why you deserve this book or what’s your biggest challenge.
Book marketing just isn’t what it used to be … and yes, it really was different even ten years ago.
Another new component of book marketing: Getting reviews of your books on Amazon.com. I am a frequent reviewer on Amazon and I’ve learned over the years just what it takes to get your book reviewed … and how to alienate the reviewers, get a bad review or (worst of all) lose your credibility by trying to buy your way in.