Branding Myth #4: Your brand is like a luggage tag. It goes on EVERYthing: your get-acquainted calls, membership levels and workshop modules.
This video explodes the myth that you have to brand EVERYthing, including steps in your coaching program and levels of your membership sites. For instance, what do you call your discovery sessions and get-acquainted calls? How do you name modules of your signature program and workshops? Coaches and consultants (as well as other solo-preneurs and independent professionals) actually get SO hung up in these fine points of content strategy that they delay implementing programs … sometimes for months.
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Thanks, Sue! You are absolutely right: clarification of purpose is critical to those get-acquainted calls. I’ll look forward to seeing you on future posts!
Sue Mitchell says
Cathy, there is so much valuable information in this video! I especially liked your clarification about the implications of the names of various types of free calls and your suggestion that we be very clear with prospects about what to expect from our free calls and paid programs and who they are for. Looking forward to more of your videos!