Branding Myth #4: Your brand is like a luggage tag. It goes on EVERYthing: your get-acquainted calls, membership levels and workshop modules.
This video explodes the myth that you have to brand EVERYthing, including steps in your coaching program and levels of your membership sites. For instance, what do you call your discovery sessions and get-acquainted calls? How do you name modules of your signature program and workshops? Coaches and consultants (as well as other solo-preneurs and independent professionals) actually get SO hung up in these fine points of content strategy that they delay implementing programs … sometimes for months.