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Cathy Goodwin, Ph.D.

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Content Strategy For Small Business

June 30, 2022 By CathyG Leave a Comment

How to create a course even when you’re not an authority

Images by 4MeToDesign and Mohamed Hasan on Pixabay
[Read more…] about How to create a course even when you’re not an authority

Filed Under: also in medium, authority content, Brands and Branding, Content Strategy For Small Business

May 7, 2022 By CathyG Leave a Comment

The Essential First Step To Creating Content That Increases Your Sales

Photo by Melanie Deziel on Unsplash
[Read more…] about The Essential First Step To Creating Content That Increases Your Sales

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips

April 30, 2022 By CathyG Leave a Comment

How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

online marketing for solopreneurs and service-based small business
Photo by The Creative Exchange on Unsplash

[Read more…] about How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Online Marketing Strategy, storytelling

April 29, 2022 By CathyG Leave a Comment

Position yourself as an expert with a story that surprises

storytelling for small business content creation [Read more…] about Position yourself as an expert with a story that surprises

Filed Under: also in medium, authority content, Content Strategy For Small Business

April 21, 2022 By CathyG Leave a Comment

3 stories that worked against my brand

Photo by Michael G on Unsplash
[Read more…] about 3 stories that worked against my brand

Filed Under: also in medium, archetypes, Content Strategy For Small Business, storytelling

April 20, 2022 By CathyG Leave a Comment

3 ways to win clients as a storyteller

Photo by Jason Goodman on Unsplash
[Read more…] about 3 ways to win clients as a storyteller

Filed Under: also in medium, also podcast, Content Strategy For Small Business

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