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Cathy Goodwin, Ph.D.

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website marketing

December 6, 2022 By CathyG

Does your new audience require a new website?

websites for service businesses [Read more…] about Does your new audience require a new website?

Filed Under: also in medium, website creation, website marketing

May 7, 2022 By CathyG

Get More Clients When You (Painlessly) Update Your Website

website, copywriting, online marketing
Photo by Darius Bashar on Unsplash.

[Read more…] about Get More Clients When You (Painlessly) Update Your Website

Filed Under: Brands and Branding, Web Design and Web Hosting, website creation, website marketing

April 20, 2022 By CathyG

Copywriting For Your Contact Page (yes, really!)

website marketing contact page storytelling copywriting by cathy goodwin [Read more…] about Copywriting For Your Contact Page (yes, really!)

Filed Under: Copywriting Tips, website marketing

January 22, 2022 By CathyG

Branding Makeover Challenge: Be The Middle Bear

branding for small businss
[Read more…] about Branding Makeover Challenge: Be The Middle Bear

Filed Under: Copywriting Tips, Web Design and Web Hosting, website marketing

December 21, 2021 By CathyG

5 Tips For A Cool Lead Magnet To Get More HOT Prospects in Your Pipeline

Image by Miikka Luotio on Unsplash.

magnetYou probably already know this: The best way for service businesses to keep targeted prospects in the pipeline is to grow your optin list and mail to them regularly. To motivate website visitors to sign up so you can grow your optin list, you’ll need a giveaway (often called a lead magnet). Here are some tips to create a cool lead magnet so you’ll motivate more subscribers and ultimately get more clients for your service business.

What’s the title of your lead magnet? Post in the comment section!

Filed Under: Copywriting Tips, web4course, website marketing Tagged With: Professional Services Marketing

October 26, 2021 By CathyG

10 signs your website needs a makeover

Image by Ian Dooley on Unsplash
[Read more…] about 10 signs your website needs a makeover

Filed Under: also in medium, website creation, website marketing

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Recent Posts

  • A special niche: the “regular customer”
  • How to hire the right copywriter for your business (without wasting money)
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