This page is everywhere. It’s a tab on every blog. It’s on Facebook. It’s the page most website visitors want to see after the Home page.
And everybody hates to write it. It’s … your About Page.
This page is absolutely critical because
Your clients know they are working with a person – not buying a product. So they’ll often turn to this page before making a decision to talk to you, even for a get-acquainted call.
Clients often are afraid of hiring someone who will be incompetent and/or difficult to work with. You need to establish that you’re qualified as well as easy to get along with.
You often connect with clients by sharing some “safe” personal information. For example, if you’ve attended University of Florida, be sure to say that you’re a ‘Gator.” You’ll be surprised how many people will be Gators, know someone who’s a Gator, or just recognize the name.
Even with all these reasons, many business owners tell me they DREAD sitting down to write about themselves.
The truth is …
you are helping your clients when you brag about yourself. Your clients want to brag about you! When my book first came out (a long time ago) one of my clients said, “I was so proud to see your book in the bookstore! I turned to my friend and said, ‘That’s my coach!'”
your clients make more informed decisions when they know more about you. They may decide that you are not the best resource they had hoped to work with. That’s fine: you have now saved yourself a lot of grief.
Of course, you might be too busy to write this page. I get it. If you don’t write copy every day, it takes longer. Plus it’s harder to write about yourself.
And now you can download your 10-point Cheat Sheet To Get More Leads From Your About Page.
I’ve also created a short program specifically for people who hate to talk about themselves. Bragging 101: Build your personal brand by telling stories. Click here to learn more.