Website Makeover Mistake: Starting Too Late

Most of us (including me) wait way too long to realize it’s time for a website makeover. You may recognize the warning signs like the ones I had:

— No longer excited about sharing my logo and website with the world.
— Clients said, “That website just isn’t you.”
— Doing a lot more than copywriting, yet all my materials said, “copywriting” (where was the reference to storytelling?)

Why do we wait so long?

(1) We have an investment in the past.

Economists refer to “sunk costs” when they talk about investments we’ve made that won’t do much to help in the future. For instance, suppose you have invested heavily in the typewriter industry when the world changes and your products are replaced by computers.

You could say, “But I’ve put so much effort into learning about typewriters!” Or you could look forward to a brighter future and say, ‘OK, time to move on.”

 (2) We aren’t sure where to start.

Do you call a web designer? A copywriter? Hire a coach?

Here’s an article that presents the views of 17 experts – including designers and marketing coaches. They all say, “Start with the copy or you could break the website.”

(3) We know what we don’t want…but not what we do want. 

That’s a straightforward problem for a website copywriter!  Once we get your story, we can draft your website quickly…and usually get it right the first time. 

Recently I worked with a client who was feeling frustrated. She was getting lost in themes and platforms, let alone headlines and copy. At a friend’s urging she booked a consultation with me, openly nervous about how much we could do.

Just a few weeks later she was happily reviewing a draft, …feeling deeply relieved and happily optimistic about her new future.

If you’d like to get started, check out the Strategic Intensive. Enjoy a new website and use your time more enjoyably (and more profitably).