As a copywriter, I get this question a lot. And that question has two parts.
First, we all have the experience of staring at a blank screen. Maybe it’s time for a blog entry. Or we’re aware that people sign up to get communication on a regular basis.What do we say in an email? Will you audience respond to one sales pitch after another? A personal story? Or a mini-lesson?
And then there’s social media. Sure you have pictures on Instagram and Pinterest, but those images have to communicate a message. Otherwise you’re just giving people a chance to sign, “Gorgeous photo” or, “Where on earth did that come from?”
And second, you have a lot of ideas and maybe a lot going on in your business and life. You’re getting lots of questions from your community. But which topic will build relationships with your community? Which will enhance your credibility? Which will be consistent with your brand?
If you’ve checked out my free report on story archetypes, you narrow the field. Choosing topics gets a lot easier.
For instance, let’s say you’ve just moved, lost a pet and started a new training program.
If you’re a Role Model archetype, you talk about moving and especially the pets. You focus on your feelings and what you’ve learned from these experiences, in hopes that you can help others enjoy the same success you’ve earned. “I have struggles, just like you,,” you’d say.
If you’re a Celebrity, you write about the rewards you’ve earned from being good at what you do. So you’d write about moving to a wonderful home. One Celebrity wrote about hiring an assistant to supervise the movers while she went off to a conference.
If you’re an Educator like me, you’d focus entirely on your training program. People join your list to learn and get “aha” moments. They know you’re human and they care about you, but they really want to pick your brain. So as an Educator, my goal is to share information in all my communications.
And I strive mightily to avoid me-too, same-old advice you hear everywhere. A lot of coaches tell you to be vulnerable. I say only Role Models get away with this, when they write to grow their business.
You can get more background on choosing what to write about when you listen to the call from Sue Dunlevie and me at http://mycopy.info/blogpreview
We are both Educator archetypes so our call is filled with information you can use immediately. You should walk away with at least a few “aha” moments. (Let me know if you do!)
We talk about how choosing your archetype will help you get viewed as consistent and credible…and the wrong story will just raise suspicion.
We also introduce our course, Blogging With Stories.
Don’t wait! When you register today or tomorrow, you’ll get a special rate ($97 instead of $197) as well as a blog audit by Sue herself. You’ll also get immediate access to two of my most popular Udemy courses — one on copywriting and one on storytelling.
Link to learn more, register and claim the Fast Action bonuses: http://mycopy.info/storyblog
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