“I don’t need a copywriter. I’m writing my own content.”
A lot of people think a copywriter fills the role of wordsmith. You have something that needs to be written. So your copywriter becomes a hired gun for writing.
The truth is, a professional copywriter will become a critical member of your marketing team.
Here are 5 reasons to hire a copywriter – besides writing.
Reason #1: You want to grow your business. Your website, blog, social marketing posts and opt-in system are marketing tools. If they put your prospects to sleep, you need to find a way to reach their emotions so they will be ready to take action.
Reason #2: You want to save time. Writing a website can take 15-20 hours…maybe weeks when you are just starting on your first writing projects. Most independent professionals find they can use the time more effectively. If you charge $150 an hour, you may be paying yourself $3000 – $10,000. A copywriting investment allows you to continue working with clients while you get higher quality than you might otherwise.
Copywriters often save you money by helping you choose web designers and developers who will offer quality service at affordable rates. Often they understand coding and web design. They can help you navigate the maze of opportunities and avoid buying components you don’t need.
Reason #3: You want a fresh pair of eyes. Most of us get way too close to our own products and services. We don’t see the benefits we could be offering…right under our noses or buried on page 63 of a busy website.
Your copywriter will find new ways to describe your services and recognize what’s likely to appeal to your target market.
Reason #4: You want to come across as an expert, a thought leader and a problem solver. Therefore your content has to communicate who you are and why you are the best possible resource to solve your prospect’s problems. Most professionals find this challenge most difficult of all. You need to brag about yourself while stil coming across as a professional. You don’t want prospects to think they’ve landed in a used car lot.
Reason #5: You need to brand yourself by presenting a consistent image. Many service businesses believe they need to hire a branding service and logo designer as they open their doors for business. In fact, your idea for a brand or logo will evolve as your business grows in new and sometimes unexpected directions.
Copywriters are particularly helpful in these areas because we get right down to action steps. When we talk about branding, we’re not talking theory. We’re talking about how you can implement branding with your marketing content. And often when you’re planning a copywriting project, you end up gaining new, valuable insights into the bigger questions of branding and message.