Cathy Goodwin, Ph.D.

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Website Copywriting Includes Navigation

webpagenavigationMy clients tell me they often delay hiring a copywriter because they believe the web developer will create a menu and choose the pages to include on your website.

But website copywriting includes the nav bar and the way you direct your audience to move through the site. When your visitors view your website pages in a particular order, you send a message that echoes your website content. Your copywriter will help you name your pages and create menus.

This step is critical to your success. Google page rank is influenced by navigation and your visitors will comment on ease of getting around your website.

Most important: When your readers view your pages in the sequence you recommend, they get a clearer message. They also respond to the way you name your pages. Often a fuzzy, ambiguous name will create confusion and we’ve all heard the adage, “A confused mind always says no.
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What do you think? Click on the link below to leave a comment. If you don’t see a comment link, click on the title of this post.

And I’ve got some free copywriting tips to help with your content. Click here for immediate, free access.

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5 Reasons to Host Guest Posts On YOUR Blog (Even If You’re New)

Everywhere we turn we’re being told, “Write guest posts to grow your audience.”

The top blogs have been swamped with offers of articles. If you operate any kind of blog, whether you’ve a newbie or a veteran, you’re likely to get a canned message from a journalist offering to write a post.

So would you ever say yes – or even go out and actually seek guest posts for your own service business blog? Would you open the red velvet rope and give them insider access to your readers?

Most of the canned messages assume you need content and you’re too busy to create everything you need. But experienced bloggers are more concerned with the quality of content than just filling up space. [Read more…] about 5 Reasons to Host Guest Posts On YOUR Blog (Even If You’re New)

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Guest Post From Ian Brodie: Show, Don’t Tell

Guest Post from Ian Brodie, a delightful British marketer (people listen to his calls just to hear the accent, which I think is Scots).

Show Don’t Tell

In [a previous] email I said,beginguestpost “When expert filmmakers or writers want you to know that the hero of their story is brave, honourable and trustworthy they don’t tell you they are, they show you. They open with a scene of the hero being brave, honourable and trustworthy”.In other words: show, don’t tell.

Shortly afterwards I had two live demonstrations of how NOT to do it. [Read more…] about Guest Post From Ian Brodie: Show, Don’t Tell

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Maximize The ROI From Your Teleseminar Guest Gig

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Have you been invited to appear as a guest on a teleseminar or webinar … and wondering how to make the most out of this opportunity?

Being a teleseminar guest is one of the best ways to accomplish many goals simultaneously. You get your name out to a live audience. You get a chance to showcase your skills and talents – your “Fab Factor” that makes you fabulous – without appearing to boast; after all, you’re just answering questions! 

For a service business owner, these opportunities are especially valuable because potential clients want to get to know you. They want to hear your voice and get a sense of how you communicate in conversations, not just on prepared “talking head” videos.  [Read more…] about Maximize The ROI From Your Teleseminar Guest Gig

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Copywriting Is Like Basketball

handwbasketballWriting copy often makes me think of playing basketball, something I’d like to do in my next incarnation, when I’ll also be six feet tall and coordinated.

Many of us begin by thinking we should write our copy from beginning to end. Begin with a killer opening to draw in the reader. Add bullets. Insert call to action. Create brilliant sub-head. More bullets. Another call to action.

But it’s easy to get stuck writing the sales letter opening. We know it’s important, so we keep polishing. And the harder we work, the more frustrated we become. At least I do, anyway.

So how do we break the cycle? Take the pressure off. Don’t write just one sales opening! Write 2 or 3 in dramatically different styles, to see what happens. [Read more…] about Copywriting Is Like Basketball

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Guest Post from Jeanette Cates: Should I Buy This Product?

cates-headshotToday’s Guest Post is especially valuable now because we’ll be seeing a lot of Memorial Day specials targeted to customers celebrating US Memorial Day. Guest Posts are presented by invitation only. 

leftquotemarks-small Should I Buy This Product? 5 Questions To Save You Money And Reduce Information Overload
By Jeanette Cates.

One of the exciting things about doing business online is the rapidly changing landscape. There are new technologies, new tactics, and new products coming onto the market daily. It’s a constant parade of new offers.

But do you need the latest and greatest offering? Or will it just become “shelfware?”

Here are five questions to ask yourself before you purchase the next product that arrives in your inbox.

1. Does this fit my business model? If your primary business model is split between consulting and selling your own info products, you may not need the “hot” new Private Label Rights product. Regardless of how easy it sounds, how much passive revenue you can earn or how few copies are left, if it doesn’t fit into your business model – skip it. [Read more…] about Guest Post from Jeanette Cates: Should I Buy This Product?