Branding Myth #5: Video is fun but doesn't build your brand

Branding Myth #5: Video? Fun but doesn’t do a thing for your brand.

Of course you can build your brand with video! Online marketing places new emphasis on the visual, which means that videos can be a powerful way to communicate who you are and what you do. Videos can be especially helpful for service business owners because viewers will hear your voice and get a sense of who you are as a three-dimensional personality.