
For me, the best part of Thanksgiving is the leftovers. Home cooking made in someone else’s home: what could be better?
One thing I’ve learned over the years is that I do not have the temperament to be a good cook, let alone a great one. I felt I should get an award from Julia Child when I made my first smoothie.
So when a friend offered me a coupon to try Blue Apron – one of those home prep meal programs – she warned me, “There’s a lot of chopping involved.” I realized that it’s a terrific value but I’m better off with a few one-pot recipes and the GrubHub delivery number on speed dial.
Similarly, some Black Friday deals will be amazing but they don’t fit my business or my style. They’ll end up sitting on my hard drive, forgotten and forlorn.
Here are some questions to guide any business purchase. I need to ask them myself periodically. I’ve included an example of something I’m recommending as well.
1 – Can I verify the reputation of the seller?
2 – Does this purchase support my existing strategy?
Recently I talked to a client who wants to coach clients to reach a very specific lifestyle goal. It’s a potentially lucrative market and she’s exceptionally well qualified.
She’s got her target market. Now she needs to tighten her offer and choose a marketing method, which might be videos, webinars, podcasts or Facebook ads.
If she chooses webinars, she can safely ignore every single ad for videos, Facebook ads, and podcasting, until she’s become so good at webinars she could teach the technique (and might then launch a very profitable sideline). At the same time, she can be on the lookout for deals relating to webinars.
And she’d better be sure she enjoys webinars. Most of us can finish the sentence, “I’d rather have a root canal than use this [your choice] marketing method.
For example, my Opt-In page course is available now at a. very good price. If you use lead magnets to build a subscription list, you’ll benefit from this course. You can use lead magnets for other things, too, but this course will contribute most to growing your email list. That’s almost everybody.
3 – Is this something on my wish list?
If you’ve got a wish list, you can confidently grab a deal. In particular, try to grab something that’s usually offered with a monthly fee for a one-time payment. But it’s not a bargain if you don’t need it.
Many business owners have been seeking ways to get better designs for their opt-in pages, sales pages and just about anything posted online. If you’ve got “high-converting designs” on your wish list, I can’t recommend anything better than LeadPages. I’ve been using them for years. Their designs aren’t just pretty – they test for high conversions.
Tip: Before locking in software, try it out. You may love the interface at first sight. Or you may find it awkward. You may need to integrate with other software. LeadPages offers a 14-day free trial and I’d take them up on it.
With that in mind…
I’m recommending Cindy Bidar’s Black Friday special for her membership group. It’s about $30/month on special and she has some seriously delicious items as bonuses for new members. I’ve been a member of Cindy’s program for years, but I wish I were new to try her programs!
Whether you’re a newcomer or a veteran, she’s got very straightforward step-by-step ways of delivering help. Members benefit from a community chat room as well as Q&A calls and 1:1 laser coaching throughout the year. This is one program I would not want to be without. Click here to learn more.
For my own services, I’m offering the following:
(a) Laser Coaching: Just $99 for a 45-minute one-to-one call. Click here. https://cathygoodwin.lpages.co/laserconsult/
(b) Video review of your story, website or sales letter – 50% off with coupon code TWEAK50
Click here.