Recently a client showed me an article about websites, written by a well-known marketing coach. The article’s premise seemed reasonable. Look at these 10 terrific websites, he said, and use them as models.
So…why not?
| (1) My client was a service-based solopreneur. The coach showed websites from big companies that showed SaaS products. SaaS stands for “Software as a service.” You might think, “Big deal. Service is service, right?” Wrong. When you hire a solopreneur for a personally delivered service, you’re concerned more about the person than the process. The person you hire IS your help desk. Their personality is your process. (2) The sample websites featured high-end design, with magnificent professional photos. Buying an off-the-shelf WordPress theme? “They look so different in the demonstration videos!” Or what happens when you tell the designer: ‘Make my site look like that one.” That site probably cost $10K custom-made and they got custom photos included. (3) Follow sample websites that use your story archetype. Once you understand your story archetype, you don’t waste time wondering who to follow. You know exactly how to write your copy. When you base your strategy on your story archetype, you don’t waste time figuring out how to talk about your services. You have clear guidelines and a path to clarity. Have you figured out your story archetype yet? Download this free quiz, which comes with a marketing guide to apply your archetype to your content creation. Resources: A free guide to the most essential website pages (and the ones you can skip) from Christina Hills. Download now and get an invitation to her free webinars to come. Click here. Angela Wills has a DIY course to make your own website from scratch. Click here. My new book tells you all about using your own story archetype for marketing. Your website should include details and stories that support your brand. Free with Kindle Unlimited. Get it here. |