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Cathy Goodwin, Ph.D.

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also in medium

December 6, 2022 By CathyG

Does your new audience require a new website?

websites for service businesses [Read more…] about Does your new audience require a new website?

Filed Under: also in medium, website creation, website marketing

November 27, 2022 By CathyG

How To Promote Yourself Authentically Without Sounding Sloppy

Image by Samuel Yongro Kwan on Unsplash.

[Read more…] about How To Promote Yourself Authentically Without Sounding Sloppy

Filed Under: also in medium, Copywriting Tips

November 13, 2022 By CathyG

How to tell a business origin story to build your brand

Image by Arek Socha from Pixabay.
[Read more…] about How to tell a business origin story to build your brand

Filed Under: also in medium, also podcast, Copywriting Tips, storytelling

September 21, 2022 By CathyG

Five Ways You Can Offend Your Best Prospects When You’re Trying To Be Extra Nice

copywriting for small business with storytelling

[Read more…] about Five Ways You Can Offend Your Best Prospects When You’re Trying To Be Extra Nice

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Professional Services Marketing

July 25, 2022 By CathyG

Transform Your Guest Post From Time Sink To Traffic Generator

Image by Fikret-Tozak on Unsplash

 

[Read more…] about Transform Your Guest Post From Time Sink To Traffic Generator

Filed Under: also in medium, Copywriting Tips

July 17, 2022 By CathyG

Big business can wear their brand like a beach towel. Small businesses? No way!

Are you wearing your brand like a beach towel? Copywriting calls for branding from within, not using your brand as a cover up! Drop that beach towel brand and share your brand story!
[Read more…] about Big business can wear their brand like a beach towel. Small businesses? No way!

Filed Under: also in medium, Brands and Branding Tagged With: copywriting for brands

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  • 3 Branding Mistakes That Confuse Clients and Complicate Your Marketing
  • “Your copy isn’t delivering results. What next?”
  • Smarter vs Harder (or Natural Talent vs Hard Work)

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