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May 28, 2023 By CathyG

How buying into the wrong story can harm your business, career, and life

retirement with business storytelling for entrepreneurs and career changers
Image by Edu Lauton on Unsplash.

These stories encourage bad business and career decisions

We all hear stories that “everybody knows” are true. But often they turn out to be false…and that leads to bad outcomes.

Consider the notion of retirement. 

Many (most?) people walk around with either or both of these retirement stories. 

Story #1: Retirement means freedom. You work for 10, 20, 30, or even 50 years. You experience many frustrations and make many sacrifices. Then you get to retire and do what you want.

Story #2: A couple sells all their possessions to travel around the world. They realize they can earn a good living remotely from anywhere, so they never go home. 

Story #2A: They’re in their 40s: it’s a story about choosing adventure and choosing a business to give you freedom.

Story #2A: They’re over 60. They retired.

These stories are related. They assume retirement comes with age…and only with age.

What’s the harm in these stories?

You don’t see opportunities to create your ideal life, at any age. 

Once you lose those stories you open the door to a business and life that’s meaningful. 

I’ve met people who chose a business that would give them a chance to enjoy several months off each year.

 I met a 45-year-old executive who was laid off. He realized he didn’t need a large income for various lifestyle reasons. He gave up on corporate life and became a full-time artist.

Former WSJ Managing Editor Matt Murray wrote a book, The Father and the Son, about his father, who became a Benedictine monk in his sixties. He maintained a full, active schedule that involved teaching high school, counseling, gardening, and other work.

Former schoolteacher Olga Kotelko started training for track and field competition at age 77; she went on to win hundreds of medals, still active when she died in her early 90s. 

Retirement stories are just one example. They serve as a warning that stories have power. Getting caught up in the wrong story can be hazardous to many aspects of your business, career, and life.

I’ve covered this topic in more depth in the Strategic Storytelling podcast Episode #101. Click here to listen on your favorite platform. 

Filed Under: also in medium, PODCAST, storytelling

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